Three days after the launch of the new iPhone model, the South Korean company “Samsung” has published a video in which it reviews in a funny way the disadvantages of its competitor since 2007. The arrival of the iPhone X just a few days ago has caused much commotion among its followers. Hundreds of people have been those who have made endless lines to be the first to get this device.
That is why Samsung has taken advantage of this key moment for the company of the bitten apple and has launched a new advertising spot in which the war between the two is more than evident. It is not the first time we see something like this since for years we have been checking how both brands have tried to discredit each other.
With the title of “Growing Up” per flag and only sixty seconds, this new Samsung advertising shows the journey for ten years of an iPhone fan. Start with the protagonist back in 2007 acquiring an iPhone very excited. The announcement will show how this initial emotion will gradually fall apart when faced with what according to Samsung, have been the weaknesses of Apple during these years.
Samsung’s video about iPhone
The video, published on Friday by Samsung on its YouTube account, compares the development of the two smartphone lines from the perspective of a young man who bought his first iPhone in 2007.
Throughout the video, the protagonist perceives differences between the Apple phones, which he buys, and the Samsung that his girlfriend uses. The video notes that some features first appeared on Samsung phones, such as water resistance or wireless charger.
Samsung highlights some peculiarities of the design of Apple phones, such as the need to use an adapter to connect the charger and headphones at the same time. He also makes fun of the black stripe that appears on the screen of the latest iPhone model, showing a man with the same design in his hair while guarding near an Apple store.
At the end of the publicity, the protagonist decides to move to the South Korean company after 10 years of fidelity to the iPhone.
Reason for this war
The arrival of the iPhone X just a few days ago has caused much commotion among its followers. Hundreds of people have been those who have made endless lines to be the first to get this device.
That is why Samsung has taken advantage of this key moment for the company of the bitten apple and has launched a new advertising spot in which the war between the two is more than evident. It is not the first time we see something like this since for years we have been checking how both brands have tried to discredit each other.
With the title of “Growing Up” per flag and only sixty seconds, this new Samsung advertising shows the journey for ten years of an iPhone fan. Start with the protagonist back in 2007 acquiring an iPhone very excited. The announcement will show how this initial emotion will gradually fall apart when faced with what according to Samsung, have been the weaknesses of Apple during these years.
The first disappointment comes when the user takes a photo, but space is insufficient, making reference to the 16 GB of storage of this terminal. In a flashback of 2013 will be the large screen of 5’5 inches of the existing Galaxy Note 3 with a built-in stylus, in front of a 4-inch iPhone 5S. Three years later and already referring to 2016, they make it clear how the water resistance on the part of the iPhone was nonexistent, as opposed to a Galaxy with a waterproof function already in use on their phones.
It’s 2017, and the spot reflects a protagonist who has an iPhone 8 with the lack of a headphone jack, so charging the phone and listening to music through it is a real show. Of course, Samsung does not lose the opportunity to show his Galaxy charging wirelessly.
As expected, finally the protagonist ends up changing terminals and is “happy” now that he has finally switched to Samsung. No more detours, it is best to see and think for yourself.
